AACB outlines strategy details
- MICE News
- Thursday, 28 February 2013
Andrew Hiebl, executive director AACB said: “The strategic planning process has added much-needed focus to the organisation, as any like process does, and combined a new refined direction with a comprehensive structure to deliver the plan.
“The AACB, as a small 1.5 full-time staff-equivalent organisation, relies heavily on committees made up of member staff to deliver our plan. It is therefore critical that we get the structure right. Under this new plan, our three goal strategy is broken down to be run by six permanent committees that report directly into the board, as opposed to a new working group being created each time a project is established,” he said.
The primary goal of AACB's new strategy plan is raising its industry profile.
