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Health & Leisure
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Friday, 11 January 2013
Los Angeles USA-based Wellness Tourism Worldwide (WTW) expects the hospitality sector to focus on providing better hotel accommodation with the emphasis on ‘health and wellness’ for the guest and for new ‘detox’ tours to become more popular in 2013.
Releasing its 2013 forecast of wellness travel trends, Camille Hoheb, WTW founder said: "Health opens the door to a whole new world. It is hoped our forecast will encourage individuals and industries to expand their perceptions on wellness and improved quality of life.”
The forecast is based on an analysis of factors including consumer and B2B surveys, site visits, feedback from travel suppliers, destinations and sellers as well as extensive research.
Other trends identified by WTW are branded: Reconnecting through Nature; Sleep at the Forefront; Spiritual Seekers; Indigenous Healing Experiences; Rewarding with Wellness Travel; Celebrity Instructor Retreats and the growth of inter-generational family holidays.
And it’s not all about tours and resorts.
To attract more passengers and increase revenue, airport renovations are featuring sleek ultramodern designs incorporating natural light, art installations, high-end dining and shopping venues as well as a plethora of health and fitness offerings. A wide range of offers from the ubiquitous spa to swimming pools, gardens, walking paths, private napping cabins and cultural centres all are designed to create an atmosphere of “terminal bliss”.
"Hotels too have realised there’s an un-met need for guests to maintain health during travel that goes beyond gyms, pools and spas," said Hoheb. "Now hotel rooms are designed to alleviate altitude sickness, reduce jet lag, improve sleep, eliminate bacteria, waterborne chemicals and allergens and purify and humidify the air. Vitamin c-infused showers, dawn simulating alarm clocks and melatonin-producing lighting are other notable features. Guest can access in-room fitness equipment and healthy lifestyle education as well as take home tips, programs and wellness apps."
Digital detox will be one of the next big trends to hit the hospitality industry, WTW says. A recent survey showed 80 per cent of smartphone users in the US almost never leave their home without their devices. Surrendering laptops, tablets and smartphones at check-in are a part of several hotel ‘un-plug’ programs.
Some destinations are also creating technology free vacation campaigns as a way to market their rustic settings.
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